The mummy bloggers
Meet three Mummy Bloggers - each of them followed, idolised, imitated, taunted and trolled online.
Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past.
Abi Black has quit sugar, moved to the country and is homeschooling her kids.
Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime.
All three share a label that they simultaneously relish and loathe-mummy blogger. And the connections don't stop there . . .
When all three women are nominated for a prestigious blogging award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide.
The Mummy Bloggers is a sharp and funny look at power of social media and the women behind the likes, shares and filters.